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Affordable Housing Ecosystem Development (AHEAD) is an in-house research project dedicated to achieving insight into the development of a new and improved affordable housing ecosystem in Malaysia. The goal is to create a more empowering model for affordable housing that goes beyond the design of individual units in a building; an ecosystem that truly has the ability to improve the quality of life and reduce the cost of living for its inhabitants.

Designing and creating a housing ecosystem requires a far more comprehensive approach than what is usually seen in affordable housing design in Malaysia and calls for the consideration and incorporation of a range of factors into the housing model and living environment such as optimisation of cost in construction, lowering of energy consumption, health, mobility, community formation and enhancing economic opportunity.

By delivering homes that actually match the needs, aspirations and affordability of Malaysians, Endeavour Land Sdn. Bhd. seeks to develop a model contributing to a more diverse housing supply on the Malaysian housing market.

AFFORDABLE HOUSING DEFINED IN MALAYSIA

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CHALLENGES TO OVERCOME

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1. SURGING DEMAND

  • Current outstanding waitlist estimated to be ~2,500,000 Households.
  • Annual new demand: > 200,000 per annum (2016-2020)
  • Annual past provision: < 27,500 per annum (2013-2016)
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2. DATED & INADEQUATE DESIGN & PROGRAM

  • Poor Maintenance & Weak Security
  • Recycled Housing Designs: ONE-Size-Fits-All
  • Disconnected Locations & Fragile Communities
  • NO Differentiation According to Demography / Psychography
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3. WEAK AFFORDABILITY

  • Results from a Nationwide Middleclass Survey show that 77% of potential homebuyers point to issues of financing & debt as a stumbling block in buying a home.
  • In the current economic climate, properties costing upwards of RM 300,000 require a monthly repayment of at least RM1,500 which in turn requires a combined household income of RM 4,500, and our research shows that more than 57% of potential Malaysian homebuyers cannot meet these requirements.
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4. MEASURES IN PLACE BUT CHALLENGES REMAIN

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INNOVATIONS TO OVERCOME CHALLENGES

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THE OUTCOME

  • Self-Sustained with Mixed-Use Spaces & Buildings
  • Connecting to External & Internal Public Transport Infrastructure
  • Integrating Smart Solutions in Construction, Operations & Community Life
  • Developing Strong Local Communities
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KEY INNOVATION COMPONENTS CONTRIBUTING TO THE OUTCOME

  • Delivering 100,000 Affordable Homes
  • Improving Residents’ Quality of Life
  • Reducing Household Cost of Living
  • ntegrating Inter-Generational TN50 Aspirations
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